Hearful Named by Gartner as One of Three 'Cool Vendors in AI for Retail' in 2020
Chapel Hill, N.C. (May 29, 2020) - Gartner, the world’s leading research and advisory company, named Hearful as one of its three ‘Cool Vendors in AI for Retail’ for 2020. Gartner provides indispensable management and technology insights to business leaders in order to help their clients seize mission-critical priorities. As a member of the S & P 500, Gartner serves clients in over 100 countries, and capitalizes on the rapidly developing demands for the prediction of customer needs and the facilitation of timely product delivery. In seeking out businesses that are equipped to be responsive to the rapid changes in the market associated with COVID-19, Gartner analyst Robert Hetu recognized Hearful for its innovative, flexible, and responsive services.
Hearful collects, models, and predicts sentiment on customer review data across public websites, and translates that data into actionable insights. Global and emerging brands subscribe to Hearful’s insights to drive and improve operating results. Product and merchandising managers, executives, and other decision makers leverage Hearful’s data and insights to optimize their product designs and their assortment offerings, along with their channel and customer acquisition strategies.
Hetu asserts that AI serves as the conscience of a customer, readings signals, anticipating a customer’s needs, and reporting on that customer’s desires. Fittingly, Hearful’s emphasis on analyzing customer reviews promotes this type of customer-centric service that is now in such high demand. In addition, Hearful’s unique, industry-specific modeling techniques utilized by their hybrid NLP (natural language processing) and ML (machine learning) models allow for precise, product-level insights. These techniques, when matched with an abundance of diverse data sources, offer intuition regarding customer preference and experience with a product. Hearful offers exceptionally clean and invaluable reports on to their clientele. Hetu proposes that Hearful has great potential for growth through broadening its sphere of influence beyond North American, primarily apparel focused, markets.