Hearful Drives Value Across the Brand Enterprise
Informs Portfolio Strategy and White-Space Opportunities
Uncovered opportunity for all-cotton denim jeans for women
Sharpens Product Design
Discovered Leg pocket of outdoor pants must be larger and have better lining
Recognized wider-angle lens is not valued as much as light weight on camera
Focuses Product Marketing
Found Mom’s loved the buttons rather than snaps, though they weren’t highlighted in the product copy for the onesie
Identified missed opportunity for marketing health bar among CrossFit community
Identifies Quality or Service Issues per product
Detected widespread issue with zippers for global denim brand
Found pervasive issue with sole construction in walking shoes manufactured from the same facility